UseCase: Using QR Codes to improve the visitor experience
Replacing physical assets with digital assets using QR codes
By placing a unique QR code next to each exhibit that links to a custom landing page online, most of the physical assets that visitors need today are simply replaced by digital assets that can be accessed from a device they already have - their phone.
Be prepared for lots of physical stuff to buy/rent, carry, operate, return (for cleaning & reissue) and lug to your hotel and pack. In busy periods miss out on exhibit audio and video stations.
Use a familar device - your phone - to access a simple landing page unique to the exhibit to get targeted information, listen to and watch clips and order stuff online for home delivery.
Author: Stewart McKie
Stewart McKie PhD is the editor of UseCase magazine and an industry veteran in the ERP space.
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